I’m a product designer who brings systems thinking to complex problems, with a strong sensitivity to how people experience products in real-world contexts.

I approach design from a product perspective — balancing business goals, operational needs, and technical constraints without losing sight of the product’s core value. I believe good design comes from understanding the whole system, rather than simply responding to individual requirements.

I’m good at finding structure in complexity. From early product concepts and information architecture to broader product direction, I use systems thinking to turn ambiguous problems into clear, actionable design decisions. At the same time, I pay close attention to context — understanding how people actually experience a product before stepping back to solve the problem structurally. This balance between rational thinking and human sensitivity is also shaped, in part, by my background in film studies.

I’ve worked across consumer social platforms, cross-BU account systems, B2B collaboration tools, and Web3 products — often with several products moving in parallel. Each domain required me to build context from scratch and quickly adapt to a different product logic. Over time, that ability to enter unfamiliar territory, make sense of complexity, and move forward with clarity has become one of my most reliable strengths.