Cross-BU Account Platform · B2C
Gama Pass
Unified fragmented multi-brand accounts into a single system, reaching 2.74M users and an 88.85% migration completion rate, while establishing a complete account lifecycle.
SELECTED WORK
Four products built from the ground up, each with a different design challenge.
Social Platform · B2C
hidol
Shifted from an IP-driven model to user co-creation, redefining the core product experience and shaping the product from 0→1 through sunset.
Enterprise Collaboration Tool · B2B
starrow
Designed the digital foundation for cross-subsidiary organization management, establishing the organizational structure as the product’s core framework while driving usability validation to improve the experience.
Digital Asset Platform · Web3
O!Pack
Entered the unfamiliar territory of Web3 from scratch, shaping the product architecture and brand identity while navigating the needs of multiple stakeholders.
